Amazing Selling Machine review: Does this Amazon FBA course still work?

Amazing Selling MachineThe Amazing Selling Machine is a training program that teaches you how to build fast-growing physical product businesses on Amazon.

In this review, we’re going to help you decide if the Amazing Selling Machine is worth it.

In recent years, e-commerce has exploded in popularity. Tons of online entrepreneurs are out there killing it with dropshipping stores and similar e-commerce businesses.

The opportunities to succeed in e-commerce will only expand as consumers do more of their shopping online.

While these e-commerce entrepreneurs are finding great success with their stores on platforms like Shopify, you can’t deny that Amazon still reigns as the king of e-commerce.

Through Amazon’s Fulfillment By Amazon (FBA) program, you can actually create your own physical product business and take advantage of Amazon’s 2 billion+ monthly visitors.

But starting an FBA business isn’t as simple as “pick a product and list it”; like any business, there are certain skills and knowledge you need to maximize your success.

To cut your learning curve, two men by the names of Matt Clark and Jason Katzenback created the Amazing Selling Machine program.

Could Amazing Selling Machine be the program you need to succeed?

Our Amazing Selling Machine review tells all, so keep reading to learn if Amazing Selling Machine is worth the investment.


1.) What does Amazing Selling Machine teach? Amazing Selling Machine teaches you how to create a successful Amazon FBA business from the ground up.

2.) What does FBA stand for? Fulfillment by Amazon. Amazon houses your inventory and ships it when you have an order. You do everything that comes before those processes. It’s similar to dropshipping, except for the housing inventory part.

3.) Why use FBA when you could create your own dropshipping store without holding inventory? With FBA, you get to create a unique brand and business while leveraging Amazon’s massive customer base.

4.) Who created Amazing Selling Machine? Matt Clark and Jason Katzenback. Their business’s main site is

5.) What’s all included in Amazing Selling Machine? The 8-week web class, a mentor program, a private online community, a resource vault, and a suite of advanced marketing/automation tools.

6.) Are Amazing Selling Machine’s creators successful FBA entrepreneurs? Yes. Both of them have made millions with FBA businesses.

7.) Do you need money to start an Amazon FBA business? Yes, you do need some initial capital to start an FBA business for buying and housing inventory.

8.) Is Amazing Selling Machine always available for purchase? No. Unfortunately, they only open for a limited time every year. It looks like the creators favor opening registration towards the end of the year.

9.) How much does Amazing Selling Machine cost? $4997 up front, or 6 monthly payments of $997.

10.) What’s their refund policy? They offer a 30-day, 100% money-back guarantee.

11.) Are there upsells? No.

12.) Does Amazing Selling Machine have an affiliate program? Yes. They claim you can earn around $2,000 or more per affiliate sale.

13.) What is Amazing Selling Machine’s BBB rating? has a BBB rating of “A”.

14.) Is Amazing Selling Machine a scam? No. The information is in-depth, and many Amazing Selling Machine students have found great success using the methods taught.

15.) Comparable programs: Marketplace Superheroes, Ecommerce Empire 2.0, Jim Cockrum’s Proven Amazon Course

Amazing Selling Machine Review – Overview

Amazing Selling Machine is a program that’ll guide you every step of the way towards building a successful physical product business on Amazon.

That’s right. You can build an entire business on the same platform where you do most of your online shopping.

Let me give you some statistical context so you can see the boundless opportunities you have to build a profitable Amazon business.

First of all, Amazon’s average Prime member spends about $1,000 per year on Amazon. Across the entire world, there are 100 million Prime members.

Yeah, that means Prime members alone spend over $100 billion per year shopping on Amazon.

That doesn’t even include the untold millions of non-prime members who contribute another hundreds of millions of Amazon sales each year.

Here’s another one: Amazon will have made $5,000+ in the time it takes you to type “Amazon” into the Google search bar.

Hmm, FBA sounds like the business opportunity of a lifetime.

How does it work, though?

Any entrepreneur running a business with a complex fulfillment process will tell you that fulfillment can sometimes be a headache.

At some point during their explosive growth, Amazon realized it could leverage it’s efficient fulfillment process to attract online entrepreneurs who wanted to start physical product businesses without worrying too much about the logistics side of things.

So Amazon created their Fulfillment By Amazon program, or FBA for short.

FBA businesses can be easier to run than a non-FBA business because you only have to worry about everything up to shipping your products to Amazon. They handle the rest.

Here’s  the short version of how it works.

First, you sign up for an FBA account. If you already have a regular Amazon account, adding FBA only takes a minute.

You then pick your products, order some samples for testing/photography, then list them on Amazon.

Once your listings are complete, you package your items and ship them to Amazon’s fulfillment centers.

From there, Amazon handles the rest. When a customer places an order for your product, fulfillment center employees pick, pack, and ship your items as if they were “normal” items ordered off Amazon.

Amazon also handles customer service for your products, helping you save time and money on keeping your customers happy.

Now, this whole process is much easier said than done.

The hard part is actually finding success with your FBA business. It’s not as simple as picking any product, throwing up an Amazon listing, and watching the money roll in.

You still have to run the rest of your FBA business like a serious enterprise.

You need to know how to pick products, which marketing methods to use, and how to scale the business when the time comes.

That’s where Amazing Selling Machine comes in. Matt Clark and Jason Katzenback want to take your hand and guide you through the whole process using proven strategies and tactics that they and their students have succeeded with.


Amazing Selling Machine is a step-by-step training program that’ll teach you everything you need to start, grow, and scale up a physical product business on Amazon through their FBA program.

The bulk of Amazing Selling Machine is an 8-week online class with a total of 132 lessons that can be accessed from anywhere with a computer and a wifi connection. You get to complete the lessons at your convenience, giving you much-needed flexibility if you’re holding down a job while you build your business.

Matt and Jason created a learning method they dubbed the “Momentum Learning Method” they built each lesson around. In their method of learning, each lesson is extremely focused on one thing so you can learn it and apply it to your business as soon as the lesson is over.

In other words, it’s an “apply as you go” learning method.

That way, you don’t have to spend time referencing a lesson multiple times when you’re building your business.

Just do the lesson, apply the information, and rinse and repeat.

The course is split into 9 modules, including a “Welcome” module. Each week, you’ll cover a different module of the course.

The welcome module provides a lot of background. You learn about the various resources your Amazing Selling Machine purchase gets you, as well as why FBA is an amazing opportunity. In addition, you’ll get a tutorial of all the features of your Amazon FBA account and some lessons about the principles of success.

Module 1 wastes no time teaching you everything you need to know about picking products: which products to pick, which to avoid, and tools/methods to speed up the process are all covered in here. You’ll also learn about the power of branding.

Module 2 is where things get moving. Matt and Jason show you how to source products, communicate with suppliers, and calculate products and costs.

Module 3 shifts gears away from a pure product focus and heavily emphasizes branding. However, you also learn about ordering product samples and eventually your inventory.

Module 4 continues the marketing theme Module 3 started by explaining how to build your brand through social media and viral content, as well as teaching you how to build anticipation for your product launch.

You’re almost to launch once you reach Module 5. Now, it’s time to learn how to research keywords for maximum traffic to your products. Module 5 will also cover pricing, email marketing, product images, and the basics of product description copywriting.

Finally, it’s time to launch your product(s) in Module 6. Matt and Jason include a detailed walkthrough of the shipment creation process in this module, but you’ll also learn strategies for pre-launch, launch, and post-launch growth. The end of the module teaches you how to snag your first few product reviews.

Once you’ve launched, it’s time to improve your marketing with Module 7’s content. This module will cover how to maximize Amazons’ various advanced marketing tools, as well as turning your one-time customers into eager fans using other advanced marketing tactics.

Your business if finally running smoothly, but don’t get comfortable. The sky’s the limit when it comes to revenue, so it’s time to scale! The first lesson shows you how to determine when it’s time to order more inventory. The rest of the module focuses on launching subsequent products and scaling your business so you can earn more money while committing less time to your business.

And if you plan on getting out of the FBA business, you’ll learn exit strategies as well.

Those modules give you all you need to become the next FBA success story, but all that information can be overwhelming if you’re going it alone. In business, having a successful mentor or two can go a long way towards your success.

Amazing Selling Machine goes a step further with it’s second component, the Mentor Program.

Other mentor programs might provide you a general business coach, but not Amazing Selling Machine’s. They recruited actual Amazing Selling Machine students who were killing it using Amazing Selling Machine’s methods and already showing others how to succeed to be mentors for current and future students.

So even if you’re unsure if you can apply the course contents successfully, you have real-life success stories that can answer your questions and guide you through uncertain nuances that the course might have missed.

Probably the best utilization of social proof I’ve ever seen.

Oh, but the good stuff doesn’t stop there.

Any course worth it’s salt ought to have some sort of private online community for networking, discussion, and support. After all, entrepreneurship can be a lonely path.

Amazing Selling Machine has it’s own online community called the Amazing Alliance, and it does not disappoint.

Amazing Alliance is filled with Amazon sellers from all walks of life. Everyone from absolute newbies to sellers pulling millions a year can gather to discuss specific business subjects, ask/answer questions, and share goals and experiences.

Plus, you get a whole network of people to hold you accountable to staying on track with your business.

Oh, and the Amazing Selling Machine Mentors are part of Amazing Alliance so you have even more access to them.

Aside from the sense of camaraderie you get from the Amazing Selling Machine online community, you also get first dibs and the best pricing on spots at Amazing Selling Machine’s live events. One of these is their massive SellerCon event.

By the sounds of it, these live events are great for networking with other Amazon sellers and learning new things you can apply to your own business.

So far, Amazing Selling Machine has showered you with almost anything you could possibly need to succeed in FBA.

But if having you hand held from start to finish AND working with living examples of Amazing Selling Machine’s success wasn’t enough, Matt and Jason threw in their Private Resource Vault that covers all the nitty-gritty business details.

For example, they give you contact information for any professional services they use in their own Amazon business, such as professional photographers or freight forwarders.

They even include templates for contracts and product evaluation.

These aren’t just recommendations. Matt, Jason, and their students are using all the resources in this vault to this day to run their Amazon businesses.

Lastly, just for good measure, Amazing Selling Machine gives you a suite of advanced automation tools that’ll help you monitor your business’s growth and scale it when the time is right.

The tools include a “brand launchpad” that helps you gain traffic, an analytics tool for tracking various important business metrics, a dashboard for that shows you many of these metrics at a glance, and a research toolset for identifying the best products and the most effective keywords for ranking your products highly.

Wow. That’s a lot of stuff they cram in there.

Rightfully so, given it’s price tag that we’ll get into later.

Now, to address some minor confusion.

If you search for Amazing Selling Machine on Google, you’ll sometimes run across a program called “Amazing Selling Machine X”.

See, Matt and Jason update the course with new content every so often to stay on top of FBA trends and strategies, as well as to keep up with Amazon’s ever-changing terms and conditions.

Amazing Selling Machine X is just the 10th iteration of Amazing Selling Machine, as X is the Roman Numeral for 10.

Once you buy access to the course, you get free, lifetime access to all these updates when they happen.

Unfortunately, Amazing Selling Machine isn’t open year-round. It looks like Matt and Jason favor opening registration towards the end of each year, most likely to “start fresh” with their new students during the New Year.


Amazing Selling Machine has no upsells. It’s an expensive course that provides tons of value, so I don’t even think there’s anything it doesn’t cover that’s worth an entire new info product.

Matt and Jason don’t really need upsells, either. Perhaps the thought crossed their minds, but they’re making so much from Amazon FBA and Amazing Selling Machine course sales that they probably decided it wasn’t worth it.


Amazing Selling Machine costs $4997 up front. You can also opt for 6 monthly payments of $997 if you don’t have the full $4997 up front. However, this method will run you almost $6,000 total.

Either way you cut it, you’re paying a lot of money for a course.

However, given the absurd amount of useful content they packed into Amazing Selling Machine, I don’t think the price tag is unfair or unrealistic.

I mean, you’re going to make back that $4997 or $5982 in time if you follow the guide to a T and take full advantage of the endless other Amazing Selling Machine resources.

Think of the price as a qualifier. Without it, they might have a bunch of price-shopping students who want to call anything that doesn’t instantly create immense riches a scam.

Even the most valuable, non-scammy courses out there can lose a lot of buyers by simply having the word “scam” associated with the course.

The $4997 sticker price weeds out all but the most serious of aspiring FBA entrepreneurs to keep scam-accusers at bay as well as maintaining a high-quality, supportive Amazing Alliance community.

Another way to look at the price would be to compare it to college tuition. One 12-15 credit semester alone at some of the least expensive state schools can cost almost the same in tuition and fees as this course.

Then when you finally graduate, you have to spend years working your way up to a lucrative position if you go the employee route.

Compare that to the money you could make with Amazing Selling Machine’s methods.

But what if you fail?

At college, you have to pay to retake the class.

With Amazing Selling Machine, there’s no “failure” unless your business fails. Even then, you have lifetime access to the course and all the bonuses so you can learn from your mistakes and retry without repurchasing the course.

Affiliate Program

Amazing Selling Machine has a very lucrative affiliate program. According to their affiliate application page, each person that buys through your affiliate link earns you nearly $2,000 per sale, with the opportunity for even more earnings.

At that rate, making just 2 affiliate sales per month can earn you almost $50,000 per year!

Of course, you shouldn’t expect a high volume of sales since the course costs as much as renting a swanky New York apartment. But given the amount and quality of the course content, a little bit of decent copywriting will go a long way towards banking off the affiliate program.

Speaking of copywriting, Amazing Selling Machine does most of the heavy affiliate lifting for you. They give you proven email and social media templates for promoting the course and directing traffic to their free monthly webinar.

All you have to do is have a suitable audience to sell to.

Such a great affiliate program is naturally selective about their affiliates, though.

On the affiliate application, Amazing Selling Machine asks you about your affiliate marketing experience, mailing list size, and promotion methods. They even ask you about your most recent affiliate promotion and its sales volume.

These requirements seem stringent, but limiting access to the affiliate program protects their reputation. If they attract the wrong audience (people who aren’t serious aspiring FBA entrepreneurs) they could get hit with a bunch of false scam rumors when those students don’t succeed.

Thus, they want affiliates who will bring them high-quality customers that appreciate and apply Amazing Selling Machine’s overload of useful material.


E-commerce is revolutionizing the way we shop. Naturally, it’s also revolutionizing entrepreneurship.

When equipped with the right knowledge and a bit of drive, anyone can leverage the power of the internet to build an online business and create their financial freedom.

Even if you have no idea how to run a business, Amazing Selling Machine holds your hand from business idea to wildly profitable venture by throwing an unbelievable amount of useful content at you.

That is, if you’re willing to pay the giant sticker price.

If you are serious about leveraging the most valuable company in the world to build your own lucrative physical product business, that sticker price is a small price to pay to learn the secrets to building an FBA business that gives you the financial freedom you’ve always wanted.

However, I’ll Paypal you $500 if you show me a better business to start than our method.

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