The epic rise and fall of MonaVie

monavieMonaVie is a health MLM that started off with some serious momentum within just a couple years of launch.

But by 2014 they started falling off, a story we see with MLMs way too often (hint: Vemma, Empower Network, and Wake Up Now).

The company did a few things right, but even if they would have lasted, there wasn’t much of an opportunity for passive income.

Click here for my #1 recommendation

Either way, here’s the full review on MonaVie.


MonaVie was a nutrition MLM founded in 2005 in Salt Lake City, Utah. Shocking, right?

Founder Dallin Larsen had already built up a pretty boss career in MLM before launching MonaVie. Dude was a senior-level executive at both Dynamic Essentials and USANA.

MonaVie became one of the biggest, trendiest names in nutrition almost instantly. They hit the $1 billion mark in annual sales, and there are only a few MLMs in the WORLD that have done that. Pretty incredible.

This company took off running FAST. But after a while, they weren’t running to huge sales numbers anymore…they were running from the law.

By 2008, only 3 years after launch, they were already facing a lawsuit from Imagenetix – a $2.75 BILLION lawsuit, to be exact – over trademark infringement. The case was settled outside of court, and Larsen probably toasted to that multiple times because a lawsuit like that could have shut them down instantly. [1]

That same year they butt heads with Amway on multiple occasions. A big scandal broke out when they saw that Orrin Woodward, a former top distributor for Amway, had teamed up with MonaVie, taking a $3 million loan from them to help him get his MLM TEAM (which I review here) off the ground. Copyright claims re: Amway’s compensation plan and recruitment practices abound. [2]

A 3-year-old MLM going up against Amway is like the Karate Kid trying to take down the Roman Empire. They should have known it wouldn’t work out.

But just one year later they got hit with another lawsuit from one of the biggest names in business: Oprah Winfrey. Oprah and Dr. Oz filed a suit against 40 different companies using acai berry in their products that had falsely claimed their products were backed by Dr. Oz and herself. She even called MonaVie out by name on her website. [3]

Unfortunately for Larsen, this was only the beginning of the lawsuits. But MonaVie wasn’t always on the receiving end.

In 2010 they filed a lawsuit against the trendy nutritional beverage MLM Zrii claiming that they copied MonaVie’s compensation plan. (PLEASE, pretty much every compensation plan nowadays is a copy of another one). [4]

Also in 2010, the circuit court of Miller County, Arkansas filed a class action lawsuit against MonaVie for false and misleading advertising as well as engaging in civil conspiracy. [5] The U.S. District Court of New Jersey filed a similar class action lawsuit in 2013 claiming violations to the New Jersey Consumer Fraud Act. Florida filed yet another in 2014. [6]

Then, in 2014, a company named K2A filed a multi-million dollar suit against MonaVie for patent infringement and unpaid royalties. [7]

The list goes on and on and on…and on…and on.

TL;DR? MonaVie’s entire existence consisted of legal battles over false advertising, inflated pricing, false health claims, copyright infringement, patent infringement, illegal recruiting practices, and then some.

But wait, there’s more!

After years of exhausting and futile battles, it was announced in May 2014 that MonaVie had defaulted on a $182 million note securing assets of the company that had been issued in 2010.  [8]

On top of that, their employee stock program lost nearly all of its value, forcing the company to pay out a $19 million settlement on employee lawsuits in 2016. [9]

The company’s remaining assets were transferred to Jeunesse. MonaVie, which had not long ago been worth over a billion, was forclosed for a mere $15 million. [10]

Oh, how the mighty have fallen.

How much does MonaVie cost? Answer: A startup kit at MonaVie costs $249.


MonaVie sold a variety of nutritional bottled fruit juices. Like any good nutrition MLM, they also sold energy drinks, supplements, and weight loss products.

Their main gimmick was antioxidants, specifically from the acai berry. However, an analysis done by independent laboratory ChromaDex showed that the juices contained very low levels of antioxidants and vitamin C.

What’s more, a clinical study found that drinking MonaVie throughout pregnancy increased risks of complications, including cardiac problems and dysfunction at birth.

Compensation Plan

They did offer a 50% commission on personal sales, which is pretty damn good. But reps still couldn’t make good money.
Despite their rapid rise to fame and 10-figure annual sales numbers, apparently only 14% of MonaVie distributors made a prof
it. Any profit it all.

An astounding 86% of distributors didn’t even make enough money to pay off the cost of joining.


MonaVie’s rise to fame and subsequent crash and burn looks pretty spectacular on paper.

The company definitely had their run, but it wasn’t a sustainable opportunity for income.

I’ve been involved with network marketing for almost ten years so I know what to look for when you consider joining an MLM company.

After reviewing 200+ business opportunities and systems out there, here is the one I would recommend:

Click here for my #1 recommendation

Meet the Author


JP teaches network marketers how to build a real business. Far from a hater, he still LOLs at 3-way calls and building "downlines". If you like Monday morning conversations with your kids by the pool, you might like this.

0 comments… add one

Leave a Comment