Nature’s Care is going luxury

Gucci, Louis, Fendi, Prada…Sheep Placenta?

Nature’s Care is rebranding, and they want to become the first luxury nutrition brand.

With bizarre products like Sheep Placenta in pill form selling in the hundreds, they might do it. Does this mean I’m involved?

This video explains everything:

Make sense? Either way, here’s the full review on Nature’s Care.


Nature’s Care is a nutraceuticals and skincare MLM that was founded in 1990 to focus on clean, healthy, natural products. They’re headquartered just outside of Sydney, Australia in the Garigal National Forest Reserve “away from pollution” and in a “clean environment.”

The company was founded by Alex and Jina (no last names are provided) when Jina’s father became ill with a respiratory tract disorder. After a fit of coughing, she whipped up a garlic-based remedy and it helped her father a lot. This became the basis for Nature’s Care’s first product.

The reasoning for being located in a national forest reserve is “the concept of environmental protection”…so, they built a huge factory in the middle of a natural reserve to protect the environment? Right…

They are certified by the Australia Drug Administration and consider themselves a national leader in natural organic products manufacturing.

Raw materials and natural ingredients for their products are grown in the Hunter Valley region of New South Wales, a region acclaimed for its fertile soil and abundant wine region. It’s hard to decipher the story, as it’s poorly translated, but…

“In order to dream, Jina and Alex visited a number of estates. In a chance, Jina in a wine estate drunk and woke up, hazy to see their long-awaited piece of land, rich, vast, dreamlike. So decided to buy this manor and named NATURE’S CARE Hunter Valley Dream Manor.”

…it sounds like Jina and Alex basically went wine-tasting throughout the valley, Jina knocked ‘em back like grape juice, got wasted, woke up hung over, and bought a farm. Typical Friday night.

They grow lavender, olives, and grapes there, among other things.

In 1994 they began to expand internationally, and eventually they opened up shop in Hong Kong. Now, their products can be found in Australia, Hong Kong, Japan, China, USA, Canada, Taiwan, Thailand, and Korea.

Their annual sales revenue is about $230 million, and they’ve grown 150% just since last year. They’re considered Australia’s #3 player in the vitamin industry. They were ranked 95 on the 2015 DSN Global 100 List. [1] [2]

How much does Nature’s Care cost?

Their website doesn’t clearly state how much it costs to sign on as a distributor, perhaps because it got lost in translation. I’m guessing there’s a nominal fee and probably a monthly autoship requirement.


Nature’s Care primarily sells vitamins and skincare products with a focus on being green, natural, and sustainable. They hold exclusive green manufacturing standard certifications from Australia, certification from ACO, one of Australia’s largest certification marks for organic products and organic production processes, and EU Organic Product Certification.

They sell Health Care products, Skincare products, and Baby Supplies.

Organic vitamins include everything from Prostate Plus, Ginkgo Biloba, Grape Seed, Liver Tonic, and their original Garlic Oil, to Wild Krill Oil and Shark Cartilage.

Now, the company is branding itself as high-end and trying to pass off their vitamins as a luxury goods. Their black line Pro Series vitamins will be front and center. These include Olive Leaf Extract, Hair Skin & Nails Liquid Collagen Booster, Royal Jelly, Grape Seed Forte, Super Calcium, Vitamin C, and Essence of Kangaroo (…whaaaat??). The bottles range from $30-$60 for a several month supply (180 capsules or 500 mL), so they’re pretty reasonable.

That is, unless you want Sheep Placenta. Then you’d better be willing to fork over $138/bottle. I’ll pass.

Nature’s Care plans to open up high-end retail stores in Sydney, Melbourne, Shanghai, and Hong Kong. These products will be sold to luxury shoppers and wealthy tourists from Asia.

Their General Manager said recently, “We want to be in the same area as Prada, Dior, and Gucci.” They seem to have forgotten they’re selling vitamins and not hand-crafted leather goods, but hey – dream big, right?


Nature’s Care vitamins offer a range of benefits depending on the product you choose, but they sell products meant to improve:

  • General well-being (this is the marker on most of their vitamins, pretty vague)
  • Joint health
  • Immune system
  • Liver health
  • Hair
  • Skin
  • Nails
  • Blood pressure
  • Circulation

Side Effects
As of yet, there are no reported side effects associated with Nature’s Care products.


Currently, they appear to be focused on building up distributors in Australia. They don’t give any details on their compensation plan, including commission rates and compensation structure.


They’ve got some interesting ideas, and they’ve been able to grow the company quite a bit.

The thought of a nutrition MLM going “luxury” is amusing, but maybe they’re onto something. Way too many vitamin and supplement MLMs cater toward an overly broad general market, claiming to “cure everything” and “change your life”, regardless of who you are.

I’d definitely be interested to see what a high-end vitamin company could do in the direct sales industry.  But as of right now, there’s just not enough information to know if their plan is going to boom or bust.

If it’s really financial freedom you seek and you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)

Meet the Author

Jeremy Page

Jeremy Page teaches network marketers (company cheerleaders) how to build a real business. Far from a hater, he still LOLs at 3-way calls and building "downlines". If you like Monday morning conversations with your kids by the pool, you might like this.

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