Seacret Direct: Miraculous mud may not be enough for this MLM [Review]

seacretWe go to the spa for miraculous products like mud packs and salt scrubs…

But with this MLM, you’ll get all of that at home.

Trouble is, you won’t save a dime doing it yourself.

Seacret Direct is a popular skincare network marketing company that was started in a mall kiosk in 2005.

You know those salespeople at mall kiosks who hound you every time you walk by practically begging you to let them scrub your hand with their miracle hand cream so that you, too, can experience the skincare wonders of the Dead Sea?

Welcome to Seacret Direct. They’re blowing the roof off of skincare MLMs, positioning their products as elite, spa-day products you need to feel good about yourself.


1. What does Seacret Direct sell? Seacret Direct sells skincare made of Dead Sea minerals and the latest scientific technologies in skincare. They also sell nutrition products, beauty products, and hair care.

2. What are Seacret Direct’s most popular products? Seacret’s most popular products contain minerals from the Dead Sea, such as their M4 Mineral-Rich Magnetic Mud Mask and their Dead Sea Bath Salt. The Mud Mask pulls dirt and impurities away from your skill while leaving all the essential oils on your skin. The Bath Salt turns your bath into a relaxing spa experience that relaxes your muscles and rejuvenates your skin.

3. How much does it cost to join Seacret Direct? Join Seacret Direct and you become a Seacret Agent. Who doesn’t want that? To join, you’ll put out a $49 registration fee (which doesn’t make you active). To be active, you must close each week with 200 PV, have 4 active customers, or place a 35 BV order every 4 weeks. When you register, if you pay an additional $50 (for a total of $99), you’ll upgrade to the 5-in-5 Agent Kit. The compensation plan doesn’t explain the benefits of upgrading. Also, be aware, you’ll pay an annual fee of $49, due on the anniversary date of enrollment.

4. Is Seacret Direct a scam? No, it’s a legitimate business.

5. What is Seacret Direct’s BBB rating? A+

6. How long has Seacret Direct been in business? They became a direct selling company in 2011. Prior to that, they operated out of kiosks in malls across the country.

7. What is Seacret Direct’s revenue? $200 million

8. How many Seacret Direct distributors are there? 60,000

9. What lawsuits have been filed? In 2016, Seacret Spa sued Michelle Lee, defending its application for trademark. It was denied for being too similar to the deodorant, Secret. [1] In 2018, Khai Huynh, a Seacret Direct agent, sued Christina Nguyen, who runs a charity. He held a fundraising dinner, which was more successful than he expected, and failed to deliver all the donations. Nguyen accused him of misapplying the donations, and Khai sought relief in the Texas courts. [2, 3]

10. Comparable companies: Mary Kay, Nu Skin,

So should you get involved?

As far as the products go, the company seems legit. At least they’re doing something different.

But if it’s just the income opportunity that excites you, there are better options out there…

Click here for my #1 recommendation

Either way, here’s the full review on Seacret Direct.


Seacret may have started out as a mall kiosk — the only thing more annoying than MLM — but it worked for them. They pretty much started the Dead Sea craze in skincare and cosmetics back in 2005 when they opened shop in Phoenix, AZ.

Seacret Direct was founded and run by two brothers, Izhak Ben Shabat and Mordechai Ben Shabat. They’re really the quintessential American Dream story.

The brothers originally immigrated to the United States from Israel in 2000 for medical school, but, inspired by the entrepreneurial spirit of the U.S., they started dreaming about having their own company instead. The brothers tried everything from an ice cream truck to mall kiosks that sell children’s toys during the holidays that grossed over $4 million. [4]

But they really struck gold when they started selling their Dead Sea products, inspired by their homeland, in mall kiosks.

Within only 5 years they were global, with hundreds of outlets in almost 20 countries and were pushing over $500 million in sales since launch. [5] Some of their biggest markets are outside of the U.S. in places like Australia and Korea. [6]

Now they’re #72 on the Direct Selling News 2018 Global 100 List. [7] They’ve got an A+ rating with the BBB and 4.34 out of 5 stars for customer reviews, and they’ve been featured in Business Wire and Business2Community for their innovative marketing techniques. [8] [9]

Like any MLM, they have a few potentially fatal flaws. One of their biggest appears to be their management style and corporate culture. They’ve got a 2.1 employee rating on Glass Door and some of the worst employee reviews I’ve seen from people who worked at corporate.

According to reviews, former employees seem to agree that the upper-level management running the company is made up of people who are inexperienced, unrealistic, mean, unethical, and even abusive. One former employee goes so far as to recommend working there only “if you want to see what PTSD feels like.” [10]


If it’s an MLM, it’s got to have a gimmicky ingredient from some far off land (hint: Monat or Senegence).

With Seacret Direct, it’s about as exotic and legendary as it gets: The Dead Sea.

According to the company, the Dead Sea contains 26 essential minerals, and 12 of those minerals don’t exist in any other ocean in the world. These 12 minerals provide benefits for relaxation, skin nourishment, and healing in ways that no other minerals can. [11]

They’ve got a whole drugstore worth of Dead Sea skincare products, from cleansers and exfoliators to moisturizers and nail products to masks and hand creams. Their skincare lines include…

Facial Solutions

Their line of facial care products includes facial soap and face wash, CC creams and cosmetic products, makeup remover, eye creams, and mud masks. They range from $17 for a bar of mud soap to a whopping $240 for a “mineral-rich magnetic mud mask.”

Body Solutions

This is their line of body care products, including body lotions, soaps, foot and hand creams, salt scrubs, and mud therapy products. The body products range from around $16-$50.


Their line of age-defying products includes anti-aging serums, eye creams, and face masks. They range all the way up to $315.


The Re-Cover line is only available in Canada, but according to Seacret Direct, it’s so popular that the delivery is backed up at least 14 days at all times. They claim that the product literally unfolds the wrinkles in your skin.

Compensation Plan

The starter kit is $49, which is reasonably affordable. Reps get 30% commission on personal sales, on average, which is less than more established MLMs like Arbonne (35%). [12]

Seacret Direct runs on a binary compensation plan and offers reps 5 ways to earn cash.

Retail Sales

Commission on personal sales ranges from 30%-150%, according to them, but basically, your commission rate is 30%. A little below average.

Preferred Customer Program

Preferred customers get a discount for ordering on monthly auto-ship, and distributors get 25% of their monthly auto-ship orders which means… passive residual income, every money chaser’s dream. This is the honeypot when it comes to the compensation plan, but landing preferred customers is not easy. Especially when their products are overpriced.

Team Commission

Team commission is the other big ticket item here. You can earn 10-15% on your lesser leg, or even more if you move up high enough in rank.

Leadership Check Match Bonus

This is the holy grail of all bonuses. It’s not easy to get, but if you hit it, you’ve hit the jackpot. If you become a Bronze Director, you get a percentage (up to 20%) of every other Bronze Director’s check in your downline sent to your bankroll.

Performance Bonus

These are your typical car bonuses, lifestyle bonuses, and rank advancement bonuses.


Overall, this is a pretty solid company. They’ve managed to really skyrocket their growth in just over a decade, and they seem to be here to stay.

Their products, while overpriced, are well-reviewed and established. Their commission rates are mediocre but they offer some really great bonuses.

That being said, those really great bonuses are only for the very, very special few who manage to get to the top.

Like most MLMs, there’s money to be made, but 99.9% of the people working here aren’t seeing it.

Look, I’ve been involved with network marketing for over ten years so I know what to look for when you consider a new opportunity.

After reviewing 200+ business opportunities and systems out there, here is the one I would recommend:

Click here for my #1 recommendation

Meet the Author


JP teaches network marketers how to build a real business. Far from a hater, he still LOLs at 3-way calls and building "downlines". If you like Monday morning conversations with your kids by the pool, you might like this.

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