Is Divvee just another mobile app scam? (full review)

Everyone’s trying to make money off mobile apps nowadays, not just the developers.

There’s been a lot of buzz lately about mobile app companies that promise affiliate users money for using and sharing.

But if you could really make bank chilling in bed scrolling through social media, don’t you think everyone would already be doing it?

Divvee is hotter than ever. Does this mean I’m involved?

This video explains everything:

Make sense? Either way, here’s the full review on Divvee.


Divvee was founded by Troy Muhlstein and Richard Smith. Muhlstein spent most of his career in manufacturing, when he finally decided he was tired of working for other people and moved into MLM.

After running another MLM for 5 years that eventually hit $56 million in annual revenue, he moved on to start Divvee with the idea of “doing Multi-Level  Marketing right”. He wanted to create a “win-win” MLM in which corporate and the MLM’s members both come out on top.

Smith has spent 25 years in internet marketing and direct sales, and he was responsible for launching the second publicly traded retail marketplace on the worldwide web in addition to three other successful online companies. His motto? “Find out where the world is going, and get there first.”

Now, Divvee originally launched back in 2016, when it was still just an MLM that resold phone plans from networks like AT&T and Verizon. In September 2016 they added the Divvee Rank and Share feature, which rewarded users for basically spamming their friends, ahem, “advertising” apps and platforms that partnered with Divvee. Back then, Allen Davis was their CEO.

In the past 6 months since then, they’ve already re-launched and changed their CEO. The CEO on their website is now listed as Darren Olayan, with no mention of Allen Davis. [1] On January 10th, they officially launched “Divvee Social”, the latest incarnation of the app. [2]

How much does Divvee cost?
You can become a Divvee member for free. But of course, if you want to make any affiliate commission, you have to pay for a membership. How else would the company make money?

The membership fee to become a Divvee Affiliate is $50 a year. While it used to be $25, that’s still a little cheaper than many similar companies that charge a monthly membership fee.

You also have to recruit at least one Affiliate to get paid.


As you read above, this company has gone through several iterations just in the past year. They seem to be shifting focus entirely away from their cell phone plan resale program and their ecommerce program to this new Divvee Social (formerly Rank and Share) product.

Basically, you rate and review their partner mobile apps and technologies on your social media accounts, essentially giving these companies free advertising. These companies have monetary agreements with Divvee.

In return for spamming your social media accounts, you are given points, which can be used for a variety of rewards.


You have to recruit at least one Affiliate to qualify for compensation, and you have to generate at least 100 “actions” each month, which can be an app download, a ranking, a review, or a social media post.

The company claims that you can make up to .25 cents per action, but you have to move up in rank to unlock additional earning potential. In order to do that, you need to recruit more affiliates.

The ranking structure looks like this…

  • Matrix level one: qualify for commission
  • Matrix level two: two active Affiliates
  • Matrix level three: three active Affiliates
  • Matrix level four: four active Affiliates
  • Matrix level five: five active Affiliates
  • Matrix level six: six active Affiliates
  • Matrix level seven: seven active Affiliates
  • Matrix level eight: eight active Affiliates
  • Matrix level nine: nine active Affiliates
  • Matrix level ten: ten active Affiliates

Most earnings for lower ranking affiliates come in the form of points rather than cash. Each action gets the user a point, and points can be used to redeem rewards ranging from gift cards and electronics to vacations.

Of course, you need a lot of points to rack up the big prizes. A vacation to Cancun, for example, is 5,000 points. That could take a long time.

You also get paid on your Affiliates through a unilevel compensation plan. There is no cap on how many people you can sponsor. So, as with most MLMs, this is where the money is made, if there’s any to be made in the first place.


Overall, Divvee is a really unique and interesting idea. It capitalizes on what is quickly becoming one of the most popular and effective methods of advertising – word of mouth and referrals from friends through social media. But it allows companies to pay for this kind of advertising, whereas up until recently they just had to hope people would like their product enough to recommend it on their blog or Instagram feed.

However, this is a pretty new company that JUST launched the latest iteration, so it’s hard to tell if they’ll succeed.

I also can’t see this being a get rich quick scheme – you’re probably not going to make billions by posting about apps on your Facebook. But it’s pretty easy work, and you might get some decent prizes out of it.

But if it’s financial freedom you seek and you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)

Meet the Author

Jeremy Page

Jeremy Page teaches network marketers (company cheerleaders) how to build a real business. Far from a hater, he still LOLs at 3-way calls and building "downlines". If you like Monday morning conversations with your kids by the pool, you might like this.

0 comments… add one

Leave a Comment