Funnel Scripts Review – Does Russell Brunson’s copywriting software work?

Funnel Scripts is a copywriting software program that simplifies copywriting by providing sales copy scripts.Funnel Scripts

In our Funnel Scripts review, I’ll lay out all the details of this software program.

Direct response copywriting is sales through the written word. Picking the right words and their arrangement to sell your product can be the difference between making millions and going out of business.

Problem is, copywriting is a tough skill to learn. There are tons of formulas, tactics, and scripts that copywriting greats have developed, but it can be hard to master these.

Plus, the only way to truly know if your copy is good is to test it in the market and see if it sells.

Many people just outsource their copywriting to a professional, but good copywriters can charge thousands for one project.

When Russel Brunson realized this, he decided to partner with copywriter Jim Edwards to create a software program called Funnel Scripts that could serve as an automated copywriter.

Is it possible for a piece of software to write high-converting copy as well as a professional copywriter?

Read our full Funnel Scripts review below.


1.) What is Funnel Scripts? Funnel Scripts is a copywriting software program that provides scripts and other tools to save you time and money creating compelling copy. It’s copy scripts are based on proven copywriting formulas and techniques. Funnel Scripts was created as a joint venture between Clickfunnels founder Russell Brunson and professional copywriter Jim Edwards.

2.) Who is Russell Brunson? Russell Brunson is an internet marketer and entrepreneur. Russell is best known for creating Clickfunnels. He’s been credited with popularizing the use of formal sales funnels through Clickfunnels and his other products. He’s been featured in high-profile publications like Forbes and Entrepreneur Magazine. Russell is based in Idaho.

3.) What experience does Russell have? Russell’s first internet marketing success came in his college years when he sold DVDs about potato guns. After that, he became a part of several network marketing companies, some of which he rose to the top in and won prizes. He created Clickfunnels after encountering obstacles and limitations in his network marketing career. Etison LLC is the name of his current business that sells Clickfunnels, Funnel Scripts, and related products.

4.) What books has Russel Brunson written? Russell Brunson is the author of DotCom Secret, Expert Secrets, 108 Proven Split Test Winners, and Funnelhacker Cookbook. DotCom Secrets is a primer to online business. It teaches the sales funnels and scripts Russell learned over his years in online business. Expert Secrets teaches how to solidify your brand and create a loyal audience of customers. 108 Proven Split Test Winners shares a ton of winning sales funnels. Funnelhacker Cookbook is a resource guide that explains each part of a sales funnel and how to pick the right type of funnel for your business.

5.) Who is Jim Edwards? Jim Edwards is a copywriter, entrepreneurs, author, speaker, mentor, and coach. He combined his copywriting talents with Russell Brunson’s mastery of sales funnels to create Funnel Scripts, which is a joint venture between the two of them.

6.) What experience does Jim have? Jim started in and excelled at real estate and banking, but he left to try his hand at entrepreneurship. He tried and failed at many businesses before finding success in copywriting. Jim founded his own copywriting education business called Guaranteed Response Marketing, LLC, where he sells multiple copywriting educational products. He also has a rather large catalog of books on topics ranging from mindset stuff, to copywriting, to how to write a business book.

7.) What’s included in Funnel Scripts? Funnel Scripts’s main feature is the collection of scripts for sales material. There are scripts for short and long form sales letters, landing pages, general ads, email subject lines, email body copy, surveys, Amazon/e-commerce copy, Facebook ads, webinar slides, calls to action, and more. In addition, there are 6 downloadable “Wizards”: Perfect Webinar Wizard, Video Sales Letter (VSL) Wizard, Easy Survey Wizard, Star Story Solution Wizard, Masterclass Wizard, and Podcast & Facebook Live Wizard. Bonuses include funnel templates, Funnel Scripts Blueprints,  monthly training calls, a recording of one of Russell’s trainings, and Jim Edwards’s Copywriting Secrets Masterclass.

8.) What is copywriting? Copywriting is any writing for advertising, marketing, or public relations purposes. When people use the word copywriting, they are usually referring to “direct response” copywriting. Direct response copywriting is meant to drive the sale NOW rather than later, meaning there’s a call to action at the end. In other words, direct response copywriting is sales in written form. However, thanks to the internet, the definitions of copywriting and general content writing have blurred to the point where some people call blog posts “copywriting”.

9.) What are some examples of direct response copywriting? Any mail you receive that’s urging you to make a decision today is direct response copy. An example of this would be prequalified credit card offers. More direct response copy is moving online, though. Those “salesy”-looking sales pages for online courses urging you to “BUY NOW” are direct response pieces of copy. Sales emails are also considered direct response if they have a call to action at the end.

10.) What are some common copywriting formulas? One of the most popular is Problem Agitate Solution, or PAS. This involves making the customer aware of the problem, amplifying the pain they feel from the problem through storytelling, then presenting your product/service as the solution. Another formula is Attention, Interest, Desire, Action, or AIDA. AIDA involves grabbing attention with a compelling headline, building  interest with your first paragraph and an attention-grabbing copy structure, creating desire by bridging the gap between their problems and how your product/service can help them, then urging action with a strong call to action. Calls to action are typically accompanied by urgency or scarcity to help drive the sale.

11.) What is a video sales letter? A video sales letter is just a sales letter in video form. They are structured the same way, but video sales letter can be better because videos stimulate more of the senses and it’s easier to convey emotion. All those videos on sales pages for online courses are video sales letters.

12.) How do you create pieces of sales copy using the scripts? First, pick which script you want to use. Then, all you need to do is fill in the appropriate copy in each box. Each box has a short explanation above it and a prompt below it so you can envision what the copy will look like on the completed piece. Once you’re done, click “Build” and you’ll have your completed copy. The bolded sections are the copy you wrote, while everything else is part of the template. Each script is accompanied by a short tutorial video if you need help.

13.) How do I get my completed sales copy off Funnel Scripts to use elsewhere? You can either download your copy or email it. To download it, click “Get Results” and choose which format you’d like your download to be in.

14.) What is the Funnel Scripts webinar? Russel and Jim hold a 2 hour webinar to teach you why your copy isn’t converting and how to fix it, but it’s essentially a long video sales pitch at the beginning of their marketing funnel. It’s 2 hours long, so block out 2 hours if you really want to watch the whole thing. If you want to watch it, they recommend watching on your desktop or laptop and jotting down notes.

15.) Do I have to watch the webinar? No. You can skip directly to the sales page if you don’t want to watch the webinar.

16.) Is it possible to get Funnel Scripts for free? Kind of. Russel Brunson’s Funnel Builder Secrets product includes a full year of Funnel Scripts if your buy it.

17.) How much does Funnel Scripts cost? Funnel Scripts costs you a 1-time fee of $797.

18.) Does Funnel Scripts offer any subscription payment options? No. Funnel Scripts used to offer annual subscriptions of $497 per year, but they recently switched to their one-time fee of $797.

19.) Does Funnel Scripts have a free trial? Yes, but it’s quite limited as they only let you build a small sales letter. Go here to access the free sales letter trial.

20.) Does Funnel Scripts have any upsells? Yes. They are Clickfunnels and Funnel Builder Secrets.

21.) What is Funnel Scripts’s refund policy? Funnel Scripts offers a 30-day money back guarantee.

22.) Does Funnel Scripts have an affiliate program? Yes, it’s part of the Clickfunnels affiliate program. Clickfunnels calls it a Joint Venture program. Affiliates can earn 40% one-time commissions per affiliate sale of Funnel Scripts, but since this is Clickfunnels’s affiliate program, you can sell Russell’s other products like Clickfunnels and Funnel Hacks. If you have a Clickfunnels affiliate account, then you don’t need to sign up. Otherwise, you have to create a Clickfunnels affiliate account to start selling Funnel Scripts.

23.) What is Etison LLC’s BBB rating? A+.

24.) Is Funnel Scripts a scam? No. It’s packed full with proven copywriting scripts and tons of useful bonuses. Plus, it’s a lot easier to identify when software tools are scams, so if this was a scam, it probably wouldn’t exist.

25.) Comparable products: Automatic Script, SalesCopyMaker, ScriptDoll

Funnel Scripts Review – Overview

Funnel Scripts is a copywriting software program with scripts for a “fill-in-the-blank” copywriting experience. It was created as a joint venture between Clickfunnels founder Russell Brunson and copywriter Jim Edwards.

Russell Brunson is credited in part with popularizing formal sales funnels. Just head to the sales page of most online courses and you’ll see Clickfunnels in the domain name, as well as the Clickfunnels widget that pops up at the bottom of the page.

Jim Edwards is a professional copywriter who now mainly sells copywriting educational products through his business, Guaranteed Response LLC.

Sales funnel expertise and copywriting knowledge are a powerful duo, so Russell and Jim partnered to create a product that does a little bit of both.

Keep reading our Funnel Scripts review to find out more about this program.


Funnel Scripts main content consists of scripts for sales copy, text sales letters, video sales letters, case studies, testimonials, bullet points, paid ads, web page copy, email copy and subject lines, and headlines. Each script is accompanied by a short training video that shows you how to use the script. In addition, there are 6 downloadable “Wizards”: Perfect Webinar Wizard, Video Sales Letter (VSL) Wizard, Easy Survey Wizard, Star Story Solution Wizard, Masterclass Wizard, and Podcast & Facebook Live Wizard, each with accompanying tutorial videos.

Bonuses include a training called Inception Secrets, funnel templates, Funnel Scripts Blueprints, monthly training webinars, and Jim Edwards’s Copywriting Secrets Masterclass.

To build a piece of sales copy using a script, you first have to click on the script you want to use.

You’ll then be presented with a series of boxes to fill out. Each box has a short explanation above it and a prompt below it so you can envision what the copy will look like with the rest of the script.

Fill in each box with the appropriate copy, then click “Build” when you’re done. You can then download or email your completed pieces of copy for use in your marketing materials. Funnel Script can also generate a link so you can share your project with others.

If you haven’t finished a project, you can save it for later too.

There are 6 downloadable “Wizards”, starting with the Perfect Webinar Wizard.

This wizard will create your webinar page and help you write your webinar. Plus, it gives you templates for ads, promotional emails, and follow up emails so you can maximize webinar attendance with less effort.

Russell himself uses this wizard to create all his webinars.

The Video Sales Letter Wizard helps you with one of the hardest types of sales materials.

This Wizard will take the information you fill out and give you two scripts to choose from, each based on a different copywriting formula. One is based on AIDA (see FAQ #10) and the other is based on a formula called “The Great Big Promise”.

This one takes 20-30 minutes to fill out, but it’s much easier than writing an entire video sales letter script yourself.

Surveys can be used to increase email opt-ins. The Survey Wizard helps you make professional-looking surveys.

The Survey Wizard asks you a series of questions about your funnel and your survey. Some information it asks for includes subject, target audience, and keywords.

When you answer these questions, Survey Wizard may ask additional questions in case the survey it generated isn’t tailored to your audience.

Storytelling is powerful, especially in copywriting, and Star Story Solution Wizard makes storytelling effortless.

Start Story Solution Wizard helps you craft compelling stories that drive your audience to buy your product. It can take up to an hour to fill everything out, but it’s worth it when you have a million-dollar story.

Masterclass Wizard helps you create your own masterclass.

Not only will Masterclass Wizard guide you through the creation of your marketing materials, but it’ll also assist with content creation for the masterclass itself.

The last wizard is Podcast and Facebook Live Wizard.

As the name suggests, this one provides templates and scripts for podcast and Facebook live interviews. It also helps you create promotional materials for the interviews.

Russell and Jim included 5 funnel templates.

They’ve included sales funnels, webinar funnels, “invisible” funnels for paid webinars, opt-in funnels, and free + shipping funnels.

Funnel Blueprints provides further funnel training.

This bonus walks through all the important funnel types, including magic bullet funnels, invisible funnels, opt-in funnels, and more.

Jim puts on monthly copywriting webinar trainings.

On these live group trainings, Jim teaches Funnel Scripts customers how to write better sales copy. There are also lessons on basic funnel-building and using the copy scripts properly.

Finally, Jim Edwards was generous enough to include his Copywriting Secrets Masterclass as a bonus.

There are 6 modules that cover topics like copywriting basics and tactics, how to research your market, and structuring your offer. Jim included a Q&A module too.


Funnel Scripts has 3 upsells. They are Clickfunnels, Funnel Builder Secrets, and Funnel Hacks.

Clickfunnels, Russell’s flagship product, is an online sales funnel builder. It lets you build a complete sales funnel without juggling multiple web pages, domains, and other online assets. Many internet marketers and course salespeople rely on Clickfunnels to sell their products. You’ll notice how prevalent it is once you visit some sales pages.

Funnel Hacks is a training program that teaches you how to build sales funnels. It consists of a 6-week, video-based masterclass that teaches you how to build many different types of funnels. It gives you a free 6-month subscription to Clickfunnels so you can actually apply what you learn in Funnel Hacks. Bonuses include sales scripts, email sequence templates, and a list of “traffic hacks” that help you boost traffic to your funnel. Funnel Hacks even gives you 6 months of free Funnel Scripts.

Funnel Builder Secrets is like an upgraded version of Funnel Hacks. You get access to nearly everything Funnel Hacks provides, but Funnel Builder Secrets gives you more advanced funnel education too.

Funnel Builder Secrets also has two upsell plans. The first upsell increases your free Clickfunnels subscription from 6 months to 12 months. The highest upsell gives you 8 coaching calls with a Clickfunnels coach.


Funnel Scripts costs $797 once, then you have it for life.

Clickfunnels costs $97 per month for the Startup basic subscription and $297 per month for the Enterprise upsell subscription.

Funnel Hacks costs $1,997 for a year subscription. Alternatively, you can pay $997 for 6 months of Funnel Hacks.

Funnel Builder Secrets costs $1,997 for the base level product, $2,997 for the intermediate level product, and $5,997 for the highest level product.

Funnel Scripts used to cost $497 per year, but they recently changed over to the one-time payment model. The old model was like paying for a cheap, automated copywriter, but now you pay one large fee and get unlimited access to an automated copywriter for life.

Affiliate Program

Funnel Scripts affiliate program is part of Clickfunnels’s affiliate program. Affiliates can earn 40% commission per affiliate sale of Funnel Scripts, meaning you can earn $318.80 per sale.

You can also sell Russell’s other products at the same 40% commission rate. For subscription products like Clickfunnels, you’ll earn 40% recurring commissions.

Then, there’s an MLM-inspired type of affiliate designation called Super Affiliate. When one of your referrals signs up for the affiliate program, you become a Super Affiliate.

Super Affiliates earn 5% of all their downline’s earnings on top of the 40% rate on their own personal affiliate sales.

Clickfunnels offers an additional incentive to its top affiliate enrolled in Clickfunnels called the Dream Car Contest. Once an affiliate reaches 100 active Clickfunnels referral subscribers, they qualify for their “dream car”. They can go out, lease the car of their choice, provide proof of their lease, then Clickfunnels will mail a $500 monthly check for the car payment. If an affiliate can reach and maintain 200 subscribers, that check goes up to $1,000. This check is on top of your other recurring affiliate earnings.

That’s for Clickfunnels, though, not Funnel Scripts.

Commissions are held for 30 days to hedge against potential refunds. Commissions are paid out every Monday.

The affiliate program provides marketing materials to save you time and help you make more sales. No need to write copy or create your own marketing materials if you don’t want to.

To train you in affiliate marketing, Russell puts on a free, 100-day Clickfunnels Affiliate Bootcamp. It covers marketing strategies and tactics that work especially well when selling Russell’s suite of products.

If you have a Clickfunnels account already, you’re automatically an affiliate. Otherwise, you have to fill out their affiliate application to create an account. You don’t need to purchase any products to become an affiliate.


Funnel Scripts is not a scam. It’s no replacement for a professional, human copywriter, but it’s a great tool if your goals and budget don’t justify hiring a copywriter for thousands of dollars.

Yeah, the affiliate program’s got a hint of MLM due to the downline and passive income. However, the affiliate program isn’t the focus. It’s not like Power Lead System, where the company itself relies solely on affiliate commissions to stay afloat.

Plus, good copywriting is necessary for every industry, not just course-selling. Unless you have the need and money for a copywriter, Funnel Scripts will do the job just fine.

However, I’ll Paypal you $500 if you show me a better business to start than our method.

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