67 Steps is a video course created by internet marketer Tai Lopez that teaches you how to live “the good life”.
Over the course of human history, philosophers of all kinds have sought out what it means to live a “good life”.
Socrates implied that the good life was a life full of self-examination and self-reflection when he stated “the unexamined life is not worth living”.
Kant thought that by striving for the highest virtues, we could reach the good life.
Nietzsche believed that the pursuit of individual excellence was the way towards the good life.
Tai Lopez has read the works of many of these philosophers. By combining what he’s learned from those great thinkers with the teachings of his own mentors and other events from his own life, he thinks he finally discovered the path to living the good life.
He wanted to share his discovery with the world, and so 67 Steps was born.
Now, it’s bold to claim you’ve discovered the true path to a good life.
Especially if you claim you can distill it all down to 67 individual steps.
Keep reading to see if Tai makes good on his claim with this course.
FAQ
1.) What does 67 Steps teach? 67 Steps teaches you how to live the life you dream of living.
2.) What format is the course content delivered in? Video format.
3.) Does the course have downloadable workbooks/assignment? Yes. Each lesson has a downloadable workbook to enhance your learning experience.
4.) Can you download the lessons? Yes. You can download the audio for each lesson.
5.) How long is 67 Steps timewise? The course has over 30 hours of video content.
6.) How formal is the course structure? Fairly informal; Tai
7.) Are there any bonuses included? Tai included a bunch of extras, including investment advice from wealthy people and a list of apps Tai uses to maximize his productivity.
8.) Is this a one-time purchase or a subscription? A bit of both. 67 Steps is a one-time purchase, but you are automatically opted in to their “VIP Membership”, which is a monthly subscription that includes some other useful items. To opt out, email their support email or go to their Help page.
9.) Does 67 Steps have an affiliate program? Yes. No word on 67 Steps commission amounts, but you can earn $50-$250 per affiliate sale on upsells.
10.) Are there upsells? Yes. One is the VIP membership (although you’re automatically opted in), and the other is his mini-MBA course. However, 67 Steps is Tai’s “gateway program” into his other products, which all serve as as upsells.
11.) Is there a money back guarantee? Yes. You have 60 days from the date of your original purchase to get a full refund if you didn’t find 67 Steps helpful.
12.) What is Tai Lopez’s BBB rating? B+
13.) Is 67 Steps a scam? No. The content in 67 Steps is useful. However, some of the content is fairly generic stuff you can learn in a college-level business course.
14.) Comparable products: There aren’t any similar products, as the focus of 67 Steps is quite broad. However, you’ll find similar information spread throughout Tai’s other products.
67 Steps Review – Overview
Tai Lopez’s 67 Steps program is a 67-lesson online course that promises to teach you how to achieve anything you want.
He based 67 Steps off many lessons he’s learned over his massively successful career, so it’ll help for you to have a little background on the man:
Like many rags-to-riches online entrepreneurs, Tai Lopez started out dead broke. However, he knew there had to be more to life than barely scraping by.
His first mentor was an odd choice: an Amish farmer. While working hard on the Amish farms, he learned a few of the lessons that have found their way into 67 Steps.
After living like the Amish for awhile, he returned to society with a fresh perspective. Through some networking and cold-calling, he landed a financial planner job at a small company. During his time with this company, he met many multi-millionaires that became some of his first wealthy mentors.
Eventually, he moved on from this small company and jumped into a finance role at GE Capital.
His first business ventures were in the dating niche, the same niche that his then-future Mentorbox business partner Alex Mehr founded a business in (Zoosk). Tai owned several dating sites at one point early in his business career.
Since then, he’s founded, invested in, or advised numerous multi-million dollar companies. He also sells a lot of courses, such as his 67 Steps video course.
Now that you have some background about Tai, a bit about the program itself.
It doesn’t focus on teaching you specifics, like how to make money online or how to drop 30 pounds in a month.
Instead, it’s a giant compilation of the most important lessons Tai’s learned over his lifetime.
The key difference between this course and a more focused “instructional” course is that you can apply these lessons to any aspect of your life to help your journey towards success.
Why 67 steps, though? Isn’t that a lot of steps? Why not a low, even number like 10?
According to Tai, it takes 66 days for a new habit to solidify. As for the 67th step, he decided to tack on one extra lesson for “good luck”.
I’d rather have 67 lessons than only 10 anyways. Makes for a much more valuable course!
Product
67 Steps is a video course. However, there’s no “video” in some of the lessons. In those lessons, there’s a picture on the screen that’s relevant to each lesson, but you only hear Tai’s voice.
The course itself is a one-time buy. There is a subscription element to it, but more on that in a second.
There isn’t much formal structure to each lesson. Instead, Tai weaves stories of his own life in with the actual content so the information sticks better in your brain.
Also, the titles are pretty funny. He manages to tie multiple things that have nothing to do with each other together to make for a coherent lesson.
I like the “down-to-earth” feeling you get from these videos, but the lack of formal structure can be annoying for people who need to be guided through the material more.
Unfortunately, he doesn’t get all professional and edit together a perfect video lesson. Each lesson is one long shot of him talking. You’ll sometimes catch him rambling or going off on tangents, which can get a bit annoying if you just want to hear the good stuff.
Still, he always finds his way back to the subject. No big deal.
Speaking of subject matter, it’s all over the place.
After his “watch this first” video, you start the first lesson.
This lesson is called The Billionaire’s Brain and Jennifer Lopez’s Voice.
He starts the lesson with a story about his time working on a farm in Mississippi.
While there, he met a very wealthy European named Mike. Mike asked Tai why he enjoyed a particular book he was reading. Tai told him something about the author’s qualifications made the book interesting, to which Mike responded “but is he worth a damn?”
Tai was confused at the time, but he discovered what Mike meant years later when he read Poor Charlie’s Almanac by Charlie Munger, who’s billionaire status influenced this lesson’s name.
One quote in particular stuck out to him: “To get what you want, you have to deserve what you want. The world is not yet crazy enough to reward a whole bunch of undeserving people”.
Throughout the rest of the lesson, he talks about a bunch of intangible qualities you need to improve to maximize success. One is the “deservedness” factor, which is how much you deserve the spoils of success based on the work you put in. Another big one he hits on is awareness.
You’ll also hear his thoughts on equality and why we live in the best of times.
The second lesson, titled Blue-Footed Boobie Birds, ESS, & The 500 Year Old Mind, Tai Lopez shifts gears and talks evolution. He begins with Charles Darwin’s discovery of the blue-footed boobie, a bird found on the Galapagos Islands.
As the lesson goes on, you learn about the dangers of black and white thinking and the downfalls of refusing to adapt to change.
The main point of lesson 2 is to pound into your head that your ability to adapt to change will largely determine your success in life and business.
Overall, the course content was kind of enlightening. Tai changed my perspective on certain things related to mindset, success, and how the world work.
Anyways,
Each video lesson ranges between 30 minutes to an hour long, so you’ll need to block out dedicated learning time to efficiently complete the course.
Completing the video doesn’t mean you finished the lesson, either. Scroll down the page, and you’ll see one or more questions you need to answer to officially be done with the lesson.
But here’s the cool part: you can see answers to these questions from actual students if you keep scrolling down.
On top of the course itself, Tai throws in some extras:
- Tai’s Mentor Tips – Other tips Tai’s learned from his mentors
- Investment Secrets From The Ultra-Wealthy – Tai’s had a lot of wealth mentors, so he learned some investing secrets along his journey
- Speed Reading Wizardry – Tai is known for his “book a day” habit that he accomplished through speed reading. His other business, Mentorbox, teaches you how to speed read with actual books and tons of learning material.
- 6 Day Smart Reading Course
- Tai’s App List
- Access to a private Facebook group for networking purposes
When you hit the checkout page, you’ll see both the course you’re buying and a description of the extras right below it. You’ll also notice that you have “15 minutes” until your bonus expires.
This is a lame attempt at false urgency. I ran down the timer to 0:00 and my bonuses never disappeared, not at all to my surprise.
I was already expecting this from Tai Lopez, but I had to check just to make sure.
Don’t fall for this cheap marketing tactic. Make sure to evaluate your buying decision based on the course, not the “limited time” bonuses as they never expire.
Anyways, about the subscription piece.
I have to give Tai some credit; he’s relentless about using slightly questionable marketing tactics to earn more of your money.
See, once you enroll in 67 Steps, you’re automatically enrolled into their “VIP Lifestyle Membership”. This is the monthly subscription piece of the product.
Honestly, there’s nothing wrong with automatically opting people into things if you’re clear about the terms of the purchase and you provide an easy way to opt out.
Tai Lopez doesn’t make it too hard to opt out. To opt out before you’re charged, you have to email his support team or go to their help page and follow the instructions within 30 days of purchase. You can also opt out any time by following the same instructions.
Tai doesn’t shrink the fine print too small on the checkout page either; you can actually read it without squinting.
Still, it can be inconvenient to opt your way out of a completely separate paid program when all you wanted was the one time purchase. That and the false urgency can make the whole thing seem scammy, but that’s nature of the niche Tai’s in.
To be fair, the VIP Membership does have some good stuff in it.
For example, VIP subscribers are given two live coaching video calls per month with both Tai himself and various other experts. On these calls, you can ask Tai and the others any questions you have and they’ll gladly answer it for you.
Also, Tai teaches the most important lessons, or “gold nuggets”, extracted from his favorite books.
Tai claims that consulting similar to these video calls would usually run almost $10,000 per hour.
That number sounds a bit too high to be true. It just doesn’t make business sense to give away $10,000 worth of value for the price of a nice shirt.
Still, Tai IS an accomplished entrepreneur, so these video calls can be quite valuable if you bring the right questions.
Speaking of these video calls: Tai Lopez has been doing this for years now, so he’s accumulated a lot of value-filled video coaching calls. He gives you access to a lot of his past calls if you have the VIP membership.
Those are some cool bonuses, but I think the coolest one is the “Book Of The Day” bonus.
In this bonus, Tai had Mark Cuban and Rainn Wilson (Dwight Schrute from the US version of The Office) record video and audio summaries of what he believes are some of the most valuable books to read.
Now, these bonuses are all pretty nice. But I don’t think they’ll make or break your success in life.
If $69.99 a month puts a strain on your budget, I’d make sure to opt out as soon as possible. You won’t lose access to 67 Steps.
Upsells
67 Steps has two main upsells: the mini-MBA program and the VIP Membership program.
Despite being automatically opted in to the VIP Membership upon buying 67 Steps, I still think it’s safe to classify this membership as an upsell as it’s not a necessary part of the course.
On the other hand, the mini-MBA program is an upsell separate from the course and the VIP membership.
In the mini-MBA program, Tai aims to teach you the principles and concepts of business that you’d learn in an actual MBA program.
The video lessons are informative enough; you learn a lot of important principles in multiple areas of business. There’s no complex mathematical formulas nor is there a lot of technical jargon, making it easy to keep up.
Tai also throws in the typical live Q&A calls which are done on a weekly basis. He records these in case you want to reference them for later use.
Unfortunately, the good parts of the course stop there.
For one, the material isn’t as valuable as it could be. Tai covers a lot of the basics, but not much more.
In fact, I think you could learn the same stuff by grabbing a few inexpensive books or even digging around on the internet.
Then there’s the course structure.
It’s structure is similar to 67 Steps’s structure. You have informal video lessons where Tai sits in front of the camera and teaches you business by combining the lesson content with lessons from books he’s read and his own anecdotes.
No cuts, no edits, no special effects. Just Tai Lopez lecturing at you for a prolonged period of time.
This structure works great for a broad course like 67 Steps, but it’s too “everywhere” for a course that’s supposed to teach you business.
See, since each lesson is unedited, Tai is prone to going off on tangents or getting too deep into anecdotes which can be kind of frustrating when you’re here to learn business principles.
Again, that only works if you’re teaching people life lessons. When it comes to learning business, structure helps you track your progress towards mastering the material.
Tai does have some “Mentor interviews” packed in to the course, but there sadly aren’t that many to watch.
At a much lower price point, I think the mini-MBA course would make a great introduction to business concepts if you’ve never learned them before.
But to me, the material is just too basic and the course isn’t structured enough to justify the price tag.
Hey,at least the course doesn’t have any complicated, advanced math problems.
Pricing
67 Steps costs $67, most likely for the 67 steps involved.
Technically, it’s a one-time, upfront payment that grants you lifetime access to the course.
However, as you know, buying the 67 Steps course automatically enrolls you into their VIP Membership as well.
The VIP Membership will run you $69.99 per month.
You are by default opted in to this membership, so make sure to opt out by emailing their support or going to their help page before your initial 30 days are up if you don’t want access to the VIP program.
The mini-MBA program is a lot more expensive than either of the above at $497.
I don’t think the MBA program is worth the cost for most, especially if $497 is a significant amount of money for you. You could just go spend $50 of that $497 on some high-quality business books, then invest the rest into an actual business.
Affiliate Program
67 Steps has a formal affiliate program that can make for a lucrative source of passive income.
However, The application isn’t as simple as “what’s your Paypal?”
After filling in your basic information, he asks you for you affiliate marketing experience level, email list size, and monthly ad spend to make sure you’re not some random trying to make a quick buck.
He even asks you to list reasons he should consider you as an affiliate.
Honestly, I think this is fair. Tai wants to work with winners.
You know, people who will bring him a lot of new customers.
Put another way, he wants his affiliates to have an audience and the drive to sell to that audience.
I haven’t applied for the program, but given the questions he asks on the application, I think it’s safe to assume that the program is fairly selective.
But how about the earning potential?
Since 2014, Tai has sold 100,000 copies of 67 Steps. Due to his brand’s explosive growth in recent years, I can only see that number climbing.
And since 67 Steps is so broad, affiliates in many different niches can all find success with the affiliate program.
Tai doesn’t give explicit dollar figures for 67 Steps affiliate earnings, but he does give some dollar figures for the upsells: affiliates can earn anywhere between $50 and $250 per sale on upsells.
That’s not the best part, though.
The best part is you don’t have to write a lick of sales copy if you don’t want to.
Tai’s team gives affiliates all the normal promotional materials his team uses to market his products.
That means all the sales emails, banner ad copy, and other marketing insights they’ve gained through millions in ad spend and testing is all yours for free when you become an affiliate.
Good news for you: given the sales figures I just told you, you know that their promotional materials sell the daylights out of his products.
That means more money in your pocket for next to no work!
Not bad if you can get past the application process.
Recap
Most people would expect a course as broad as 67 Steps to be nothing more than a scam. The broader the subject matter, the easier it is to stuff the course full of cheap platitudes and basic information that you can find for free or cheap elsewhere.
I mean, come on. How could one course teach you the secrets to health, wealth, and happiness? People dedicate their careers mastering just one of these areas, after all.
Despite the expected funny marketing tactics and course breadth, however, I don’t think 67 Steps is a scam. The lessons within are actually interesting and the use of storytelling throughout the course definitely helps you enjoy the material and learn it better.
Will this course make you rich?
No, but the collective wisdom of several famous entrepreneurs could give you the insight you need to start an online business and take it to the moon.
Will it get you in killer shape?
No, but the lessons inside could teach you the value of discipline, an important trait to have if you want to see your weight loss through to the very end.
67 Steps isn’t a specific guide for how to do any of these things, it just equips you with the knowledge you need to take action.
And action is the most important part of success.
However, I’ll Paypal you $500 if you show me a better business to start than our method.
