Profit League review – is Jeff Samis’s Facebook ads program a scam?

Profit League is a program that teaches how to build a successful lead generation business with an emphasis on Facebook ads.Profit League

In our Profit League review, I’ll give you the full rundown of Profit League and whether or not it’s worth a buy.

There are two aspects of internet marketing that, when mastered, can make you a killing in online business.

One of these aspects is copywriting, while the other is paid traffic.

But if you don’t have your own business, you can actually start a business based solely on these two skills.

This business model is called lead generation.

Lead generation is very simple. All you do is run paid ads, usually Facebook ads, for clients in order to boost their revenue.

But to run a successful lead generation business, you need both clients and Facebook ads skills.

Getting your first few clients takes some sales skills and legwork. Eventually, you’ll want to build a persuasive sales funnel that brings clients to you on autopilot.

And then there’re Facebook ads, which are hard to learn. Learning them is made even more difficult by Facebook’s constantly-shifting rules and algorithms.

Profit League, a relatively new online program, claims to teach you both how to build your own lead generation business by landing clients that pay you thousands per month to run Facebook ad campaigns.

But Profit League is shrouded in mystery, as evidenced by their barebones website that has like 20 words on their entire home page. There really aren’t many places on the web with useful information about Profit League.

Our Profit League review contains everything you need to know before you decide to buy it.

Read our full Profit League review below.


1.) What is Profit League? Profit League is a coaching program and community that teaches you how to generate leads for businesses using paid traffic.

2.) Why is Profit League’s website so empty? It helps them maintain a mysterious image. This makes their program more alluring to potential customers and drives these prospects to schedule a phone call with Profit League.

3.) What does Profit League include? Profit League includes 5 main sections aside from the Welcome section: Strategy, Conversion, Traffic, Facebook Ads, and Operations. Profit League also includes 20 successful Facebook ad campaign templates they call their “Hall of Fame Campaigns”, sales scripts and emails to use for both landing new clients and writing ads, access to the very active private Facebook group, and two weekly coaching calls over video chat with Jeff and the entire Profit League community.

4.) Does Profit League emphasize building your agency or the actual ad campaigns? There is more emphasis on how to build an agency and get clients, but the Facebook Ads section teaches you how to run campaigns for your clients.

5.) Who is Jeff Samis? Jeff Samis is a co-founder of Profit League with his wife Jessica. They are both from Canada.

6.) How involved is Jessica in Profit League compared to Jeff? They don’t provide any information on that. Jessica appears to help with a lot of nitty-gritty stuff, while Jeff runs the show.

7.) What is lead generation? Lead generation is the act of getting customers interested in a business’s product or service. This is accomplished through either paid ads or free methods.

8.) Do Jeff and/or Jessica have lead generation experience? Yes. They run a Facebook ads agency together. Jeff and Jessica put everything they learn from running their agency into Profit League.

9.) What is organic traffic? Organic traffic is free traffic. This kind of traffic is obtained primarily through SEO, although you can also get some traffic through word-of-mouth.

10.) What is paid traffic? Running advertisements to drive traffic to a sales funnel, as opposed to getting free traffic through SEO or word-of-mouth. Examples of paid traffic include Facebook ads, Google Adwords ads, and YouTube ads. Profit League emphasizes Facebook ads.

11.) Is lead generation/paid traffic a viable business model? Yes. You can make a living generating leads for businesses online. You build the funnel, the run ads to drive traffic to that funnel. However, you need to be comfortable with selling, as most of your business involves persuading clients to pay you to run ads before you even run the ads.

12.) How long does it take to know if your ad campaign is successful? It only takes about 24-48 hours to know if your ad campaign is successful.

13.) How quickly can I get results from Profit League? You could experience success within a day if you apply the stuff you learn in Profit League.

14.) Are Jeff and Jessica active in the Facebook group? Yes. They visit the group every day and try to answer as many questions as they can.

15.) What is Clickfunnels? Clickfunnels is a beginner-friendly, drag-and-drop sales funnel builder created by internet marketer and entrepreneur Russell Brunson. You can either build sales funnels from scratch or choose a funnel template, and you can integrate a ton of other apps into your funnel. The basic subscription is simply called Clickfunnels, while the upper-level subscription is called the Etison Suite.

16.) What does each Clickfunnels subscription offer? Clickfunnels lets you build up to 20 funnels, 100 landing pages, and max out your landing page traffic at 20,000. The Etison Suite allows for an unlimited amount of funnels, landing pages, and landing page traffic. Both packages offer A/B split testing tools, email marketing integration, and affiliate program page creation.

17.) Does Profit League cover your Clickfunnels subscription? No. You need to pay for that separately.

18.) How much does Clickfunnels cost? The basic subscription costs $97 per month. The Etison Suite costs $297 per month.

19.) Does Clickfunnels offer a free trial? Yes. They offer a 14-day free trial. You must cancel your trial before the end of the trial period to avoid being charged.

20.) Comparable Programs to Clickfunnels? Unbounce, Instapage

21.) How is Profit League different than other lead gen courses? It’s less of a course and more of a community with a coaching aspect. Also, instead of just covering how to build your business or how to run Facebook ad campaigns for clients, it teaches both. Lastly, paid traffic sources like Facebook and Google are always adjusting their rules and algorithms, forcing Jeff and Jessica to constantly adapt and find out what works. This makes for better course content, as nothing is out of date.

22.) How much does Profit League cost? $4,000. However, you also need to pay $97 per month for the base-level Clickfunnels subscription.

23.) Why doesn’t Profit League list their price? Profit League’s reason for not listing their price is to make sure they only get the most quality of candidates. In order to hear the $4,000 price tag, you have to book a “strategy call” with them. Part of this strategy call is most definitely a sales pitch for the program. However, if they’ve got you on the phone, you’ve qualified yourself as “more serious” than others, which makes it easier to sell you on a $4,000 program.

24.) What is Profit League’s refund policy? Profit League has no refund policy. All sales are final.

25.) Are there any upsells? No.

26.) Does Profit League have an affiliate program? No.

27.) What is Profit League’s BBB rating? Profit League does not have one, as they are a relatively new company.

28.) Is Profit League a scam? No. It’s pricy, but the information in the program and the community will teach you what you need to know if you want to start your own lead generation business.

29.) What criticisms have been made of Profit League? It’s mostly criticized for a combination of how new it is and it’s price. Also, they have the typical scam accusations.

30.) Comparable Programs: FB Playbook, ClearHat Lead Generation

Profit League Review – Overview

Profit League is a program that teaches both how to build a lead generation business and how to run lead generation campaigns for clients with Facebook ads. The information contained within can be applied to land clients for yourself in your lead-generation business or even just to enhance your non-lead generation business as well.

Jeff Samis and his wife Jessica are the “dynamic duo” behind Profit League. Hailing from Canada, they run their own Facebook ad agency. The Samis’s teach exactly what’s working for them in Profit League.

Speaking of Profit League, their website is pretty bare. You’re given two buttons to choose from: “Proof” and “Apply”.

Clicking Apply takes you to a screen where you can book your 1-hour strategy call with a successful Profit League community member. You can’t purchase the program until you’ve had this call.

They claim that this weeds out all but the most serious of candidates, but, to me, that sounds like a clever way to rope you into a sales pitch.

The only other information they provide is found by clicking the Proof button, which takes you to the FAQ page.

Once you’re there, you’ll be dismayed to see nothing but videos. Jeff and Jessica do answer some questions in an FAQ video, but who likes spending a bunch of time skipping around videos to find one piece of information?

Plus, many of these videos are just case studies of their successful customers.

Jeff does have a video on this page where he gives a quick tour of the member’s area, but he doesn’t cover everything in it.

All the more reason to continue reading our Profit League review!


Profit League’s main content is a series of videos. In addition to this video content, you get weekly live coaching calls, ad campaign templates, and some sales and email scripts.

The member’s area has six sections: Welcome, Strategy, Conversion, Traffic, Facebook Ads, and Operations. Each section has it’s own set of video lessons.

Rather than narrating over a bunch of screenshots, though, Jeff recorded himself doing everything. I think this works well because you can follow him step by step without having to make any guesses.

With the exception of the Facebook ads section, Profit League focuses more on how to build your business than how to run Facebook ads. However, you could theoretically apply the other sections to improving your client work, as you’re doing the same thing for your clients that you’re doing for yourself.

The Welcome section is very short.

There’re only 2 videos, and they provide a brief overview of lead generation and all the content you’ll learn in the other sections.

In the Strategy area, you get an overview of the strategy Jeff and his wife use to draw clients to them.

Their focus is on building a persuasive sales funnel that lands clients on autopilot. You’ll have to start out by going to clients, but the goal is to flip things around and have a stream of clients asking you to run their campaigns.

Conversions has a few lessons on how to land lucrative clients for your lead-generation business.

Here, Jeff teaches you what he’s used to persuade clients to pay him thousands a month to run Facebook ads. Most of this section revolves around sales and psychology, but there’s some stuff about pricing and payment processing as well.

This section should be run through after the Traffic section.

The Traffic section has a few videos about how to get people to your landing page.

There’s an introductory lesson called “Filling Your Funnel” that gives an overview of traffic.

The rest of the content is split between outreach methods and examples of automated sales funnels.

Four types of outreach covered in this section, each with its own video: warm outreach, cold outreach, Facebook outreach, and networking.

Cold outreach is the most difficult form of outreach. You contact prospects that have no prior working relationship with you, so strong sales skills come in handy.

Warm outreach is a little easier, as these prospects at least know of your existence. The warmer the lead, the more likely you are to convert them.

The Samises also use Facebook for outreach. Most of the time, this means running ad campaigns for your business. Since the Samises run a Facebook ad agency, this is kind of their forte.

Networking is obvious. Head over to business meetups in your niche and sell yourself as someone who can improve their revenue through Facebook ad campaigns.

Facebook ads get their own section due to the amount of material to cover.

After the “Why Facebook Ads?” introductory video, the next four videos cover the pre-campaign stuff like defining your client’s objectives and researching their target audience.

The rest of the videos show you every step of an ad campaign and how to get each part right. You’ll learn how to set everything up first, then Jeff will teach you the anatomy of an ad.

From there, you’ll watch videos about how to target the correct audience, how to use insights from your campaign, and how to track the campaign’s results. Of course, there are a few videos about building landing pages and sales funnels with Clickfunnels too.

Towards the end of this section are a few videos on email marketing creation and integration. Jeff has a whole video on Mailchimp here.

Finally, the Operations section.

All the paperwork stuff is covered in here. Jeff shares his client proposals, client agreements, and how he reports results to clients.

None of the main course material is static. The Samis’s are always discovering new techniques for acquiring clients and running more successful campaigns. Also, paid traffic sources like Facebook are always changing their rules and algorithms. The Samises constantly update the learning material to keep up with an ever-shifting marketplace.

Perhaps the coolest feature is the ad campaign templates.

They call these templates their “Hall of Fame Campaigns”. These are proven templates the Samises have used to generate millions.

Profit League has 20 campaign templates from multiple types of clients, such as gyms, chiropractors, dentists, hair salons, restaurants, and real estate businesses.

Each template has a video for their strategy, their traffic, their conversions, and their retargeting efforts. Jeff also throws in the ad’s image and some marketing emails used in the campaign for good measure.

All you need to do is fill in the information relevant to your client and their audience and you can run a full-blown ad campaign without putting in much effort.

In addition to these campaign templates, Jeff included multiple sales scripts in Profit League. These are the same scripts he uses to sign clients that pay him thousands per month.

To support the main course content, you get two weekly coaching calls where you can ask questions about your business.

These coaching calls are in webinar format, and they are done with the entire community via video chat.

Profit League has a Facebook group as well. Jeff and Jessica are active in the Facebook group, helping people where they can by answering questions and encouraging students in the community to share their successes and failures so everyone can improve.

Speaking of the community, you don’t really feel like you’re competing with other people in Profit League. Everyone is quite supportive of each other, with students openly sharing what works for them and what doesn’t. Jeff will even add techniques discovered by students to Profit League if those students can show their results.

Stuff like this is extremely important in these expensive programs, as it shows that Profit League’s material works.


Profit League does not have any upsells. Any new content is added straight into Profit League.

Frankly, I don’t think the Samis’s have any products besides Profit League.

However, that could change in the future as Profit League grows in memberships.


Profit League costs $4,000.

Frustratingly, Jeff doesn’t tell you the price until you book a 1-hour strategy call.

Again, it sounds like you have to listen to a sales pitch before prying the price out of them.

I can understand why you’d want to sell someone on a program before revealing the price if it’s that expensive, but that’s just deceptive.

I think they’d weed out all the non-serious candidates if they just listed their price up front anyways.

Now, Jeff justifies that price tag by calling it “tuition”. That’s kind of fair since paid traffic is a very valuable skill to have, but it’s still a high price for such a new product.

Especially since you don’t get any information about the program until you book your call.

As for Clickfunnels, the basic subscription costs $97 per month and the upper-level subscription called the Etison Suite costs $297 per month. Unfortunately, this isn’t covered by the $4,000 Profit League purchase price. You’ll need to buy a Clickfunnels subscription separately.

Affiliate Program

Profit League does not have an affiliate program.

While unfortunate, this makes complete sense. Profit League is less of a product and more of a learning community for the most dedicated. The Samis’s want to cultivate a smaller, more serious customer base. It sounds like they care less about the Profit League income and more about the learning experience for their students.

After all, they make most of their money from their ad agency.

There’s also reputation. It only takes one affiliate marketer using shady sales tactics to turn people off of a course.

Of course, if they don’t tell you the price, they won’t have an affiliate program. Since their community members do the calls for them, they can really have an affiliate program anyways.


Many other courses or coaching programs teach either how to build a business or they teach a skill. Profit League is one of the rare programs that does both and balances them fairly well.

The Samis’s seem to care less about making money from Profit League and more about helping their students, which is a breath of fresh air among tons of courses creators who’s only goals are to make money on autopilot.

Overall, I think Profit League provides a lot of useful material and a great sense of community. It just costs so much compared to other paid traffic/lead generation courses, so you need to commit to building your business if you decide to invest in Profit League.

However, I’ll Paypal you $500 if you show me a better business to start than our method.

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