Cardone University is a sales training program with hundreds of courses teaching everything about sales.
In our Cardone University review, I’ll give you all the details on this program.
Every internet marketing, sales, or entrepreneurship guru has a course. Some are good, some are bad, and some are complete scams.
Some of these entrepreneurs even have multiple courses.
Grant Cardone, however, has an entire online university dedicated to sales. He calls it Cardone University. Its goal is to teach you everything Grant knows about sales.
Continue reading our Cardone University review for everything you need to know.
1.) What is Cardone University? Cardone University is an online sales training program created by Grant Cardone and his business partners. University is an accurate way to describe it due to the number of courses available. Its course catalog covers everything you need to know to become a sales professional, as well as some personal finance and motivation stuff. You pay monthly to gain access to all these courses. There is also a Cardone University For Teams, which is marketed to businesses looking to train their sales teams.
2.) How many courses does Cardone University have? Cardone University over 1,500 video lessons on its site. However, the monthly subscription doesn’t include Selling 101 or Grant Cardone Live Events.
3.) What are the names of Cardone University’s courses included in the monthly subscription? Sales Fundamentals, Understanding Buyer Psychology, The Perfect Sales System, Perfecting Customer Retention And Conversion, 100 Ways To Stay Motivated, 64 Traits Of Great Entrepreneurs, Mastering The Close, Advanced Closing & Negotiating Strategies, Mastering The Cold Call, Professional Prospecting Strategies, Internet Lead Response Strategies, Advanced Follow-Up Strategies, Incoming Call Mastery, and Personal Finance And Wealth Creation.
4.) Why are there multiple names for the same courses? Most likely either a clerical error or because Grant had the copy altered slightly on the monthly subscription sales page in case it resonates more with potential customers.
5.) Can you buy Cardone University courses on an individual basis? Yes, you can buy courses on an individual basis. For example, you can buy “Selling Basics” by itself and receive only the 28 videos Selling Basics includes. You have to buy Selling 101 and Grant Cardone Live Events separate.
6.) What else is included in Cardone University? Cardone University’s bonuses include a private Cardone University Connect community, exclusive live streams with Grant, private Q&A sessions with Grant, live weekly training sessions online, access to future content, and membership pricing on other products and events from Grant. Other materials on the website include 5 free e-books written by Grant, a link to Grant’s preferred lender for real estate called Fundwise, and a couple of pages of Cardone University case studies. For businesses, they also provide a pre-hire skill assessment tool.
7.) What’s up with Cardone University’s certifications? Most of Cardone University’s courses are certification programs. When you earn these, you can use them to sell yourself to employers if you’re joining a sales team or clients if you’re running a business.
8.) What can I get certified in at Cardone University? Every course except for the Selling 101, Live Events, and the Industry Experts courses have certifications.
9.) Who is Grant Cardone? Grant Cardone is an entrepreneur, real estate investor, author of 8 business books, motivational speaker, and founder of Cardone University.
10.) How much is Grant Cardone worth? Grant Cardone is worth over $300 million as of 2019, but his net worth is expected to climb.
11.) How did Grant Cardone get rich? Grant Cardone made his millions by learning how to sell. Currently, his 5 privately-held companies all earn over $100 million per year in revenue. He’s also surprisingly risk-averse given his public persona and massive wealth, but he credits this aversion to risk with helping him get rich.
12.) What businesses does Grant Cardone? His main business is Cardone Enterprises, which Cardone University is a part of. His real estate business is called Cardone Capital. He also has a sales training business for the automotive industry called The Cardone Group.
13.) Why does Grant always talk about “10x”? According to Grant, there are 4 types of action. Most people get stuck in the first 3, which are no action, retreat, or normal action. The 4th type was dubbed the 10x Rule by Grant. It’s all about smashing through barriers and risk-aversion in order to achieve your dreams. The 10x Rule is also the name of one of Grant’s books. He explains his 10x philosophy in more detail in the book.
14.) What live events does Grant put on or participate in? Grant Cardone’s most well-known event is his 10x Growth Conference, where he shares strategies the most successful entrepreneurs use to rapidly grow their businesses. He frequently puts on 10x workshops and live boot camps, too.
15.) How aggressive does Grant sell? Grant’s sales tactics are known to be aggressive. If you are afraid of selling, you’ll either have to get over your fear or steer clear of Grant’s strategies and techniques.
16.) Do I have to attend a physical university? No. You can access Cardone University online at your convenience.
17.) What devices is Cardone University compatible with? Cardone University is compatible with any mobile phone, tablet, laptop, or desktop.
18.) How much does Cardone University cost? Cardone University costs $97 per month.
19.) How much do each of Cardone University’s Products cost individually? Perfecting Customer Retention And Conversion and Internet Lead Response Strategies cost $495 each. Sales Fundamentals, Understanding Buyer Psychology, Professional Prospecting Strategies, Incoming Call Mastery, and Personal Finance and Wealth Creation cost $695 each. 64 Traits Of Great Entrepreneurs costs $795. The Perfect Sales System and Mastering The Cold Call cost $995 each. Mastering The Close, Advanced Closing & Negotiating Strategies, and Advanced Follow-Up Strategies cost $1,095 each. 100 Ways To Stay Motivated costs $1,995.
20.) Does Cardone University offer a free trial? Yes. Cardone University offers a 14-day free trial. To avoid being charged, just cancel you subscription before the end of the trial period.
21.) What is Cardone University’s refund policy? Cardone University does not offer refunds on anything, whether you subscribe month-to-month or buy courses individually. All sales are final.
22.) Does Cardone University have any upsells? Yes. The upsells are all the Industry Expert courses, as they are not included in the monthly membership.
23.) What are the Industry Expert courses? The industry expert courses are courses created by famous entrepreneurs that have partnered Grant Cardone. There is also another Grant Cardone training course.
24.) Which famous entrepreneurs has Grant partnered with for the Industry Expert courses? Grant partnered with Daymond John, Victor Antonio, David Jensen, Dr. Tony Alessandra, Jamie Shanks, Dave Andersen, Micheal Burt, and Hank Norman.
25.) What are the names of the Industry Expert courses? In the same order as FAQ #, they are Daymond on Demand, Sales Mastery Academy, Hiring Academy, Personality Assessment Academy, Social Selling, Leadership Academy, Monster Producer Academy, Star Power Academy, and Grant’s Advanced Sales Negotiation certification program.
26.) Does Cardone University have an affiliate program? Yes. Affiliates can earn between 5% and 20% commissions. Your commission balance must be at least $100 to be paid out. Commissions are paid out quarterly on the 15th following the end of each fiscal quarter. In other words, commissions are paid out January 15th, April 15th, July 15th, and October 15th. Signup is 100% free and takes only minutes.
27.) What is Cardone Training Technologies’s BBB rating? A-.
28.) Is Cardone University a scam? No. Grant Cardone, his staff, and Cardone University have trained the sales teams of huge companies like Google, Facebook, Amazon, Verizon, Ernst & Young, and Allstate. They’ve even trained the US Army. In fact, Grant Cardone has given many veterans free Cardone University access. However, while his training is useful, there are cheaper training programs out there with similar content quality.
29.) Comparable programs: High Ticket Closer, Sandler Training, Hoffman Training
Cardone University Review – Overview
Cardone University is a sales training program with hundreds of courses.
It’s more than just a sales training program, though. It’s basically a university, offering courses in sales, marketing, leadership, entrepreneurship, and mindset.
As you know, Grant Cardone is the brains behind the business. He’s personally worth over $300 million, but his real estate business is approaching $1 billion.
Sales is what allowed him to reach such a staggering dollar figure.
Grant gets a bit over the top with showing off his wealth and displaying his “type A” personality in some of his ads, but many of his programs are packed full of high-value content.
Read the rest of our Cardone University review for further details.
Cardone University contains almost 800 video lessons split up among 14 courses: Sales Fundamentals, Understanding Buyer Psychology, The Perfect Sales System, Perfecting Customer Retention And Conversion, 100 Ways To Stay Motivated, 64 Traits Of Great Entrepreneurs, Mastering The Close, Advanced Closing & Negotiating Strategies, Mastering The Cold Call, Professional Prospecting Strategies, Internet Lead Response Strategies, Advanced Follow-Up Strategies, Incoming Call Mastery, and Personal Finance And Wealth Creation.
Cardone University’s bonuses include a private Cardone University Connect community, exclusive live streams with Grant, private Q&A sessions with Grant, live weekly training sessions online, access to future content, and membership pricing on other products and events from Grant.
You can buy each course individually, but they are much more expensive that way than if you get the subscription and work diligently through all the material.
Each one of these courses has a different name on Cardone University’s main site compared to the name on the subscription service sales page, but they’re similar enough that you can tell which course is which.
Also, you’ll be awarded with a certificate of completion at the end of each course.
First, you learn the fundamentals of sales in his basic sales courses.
Sales Fundamentals has 38 video lessons simplifies sales methodology and contains a variety of proven strategies for both introverted and extroverted salespeople. After that is 29 videos on Understanding Buyer Psychology, where you learn the psychology behind sales. Grant teaches you the types of buyers, negotiation basics, and how to “control” the customer.
With the sales and psychology knowledge, you can then watch The Perfect Sales System’s 73 videos to learn how to double your sales as well as build and lead sales teams.
Negotiating and closing deals takes both the right mindset and practical skills.
Perfecting Customer Retention and Conversion irons out your sales conversations by teaching how to handle customer complaints and objections in 23 lessons. You’ll learn buyer types and how to take control of the situation.
100 Ways to Stay Motivated gives you 101 tips on purpose and motivation, while 64 Traits of Great Entrepreneurs is 65 lessons on the qualities of successful salespeople and entrepreneurs.
There are 3 whole programs about advanced closing tactics, with an emphasis on the phone.
Mastering The Close delivers 42 lessons on closing theory, psychology, strategy, and mistakes to avoid. Grant throws in some closes he claims work in any situation too.
For those who want to master the art of negotiation, there’s Advanced Closing and Negotiation Strategies. Topics covered in its 106 lessons include how to handle stalls and rebuttals to use on customers who object to the sale.
And then there’s Mastering The Cold Call, which is 59 lessons all about learning one of the hardest aspects of sales, aka cold phone sales.
Lessons on scaling are plentiful in Cardone University.
First, you have to learn how to build an automated lead pipeline. You’ll learn that and other lead acquisition topics in Professional Prospecting Strategies’s 30 lessons. Internet Lead Response Strategies teaches the digital side of lead acquisition with 23 more lessons.
Following up with leads is crucial to both keeping your leads and getting more, and so Advanced Follow-Up Strategies has 132 lessons on this topic. You’ll learn email strategies, how to create follow-up lead campaigns, scripts for your funnel’s traffic, and more.
Once your leads are coming in, some leads might actually call you, but that doesn’t mean you’ll always convert them. Incoming Call Mastery’s 22 lessons will help you minimize your lost incoming phone leads.
And finally, there’re 32 lessons on money management in Personal Finance and Wealth Creation. Take this course when you’re making a lot of money from your efforts so it doesn’t all go to waste.
Now, the bonuses.
Similar to a physical university, Cardone University has a private group meant for learning and networking on McGraw-Hill’s Connect education platform.
Grant makes himself available to students quite often through private Q&A sessions, weekly live trainings, and exclusive livestreams with him and his industry expert partners.
Your Cardone University membership also entitles you to future content and membership pricing on other new products and events.
Cardone University has an overwhelming amount of content. To get the most out of your membership, you should work through these every day and then go back and work through them again to reinforce the concepts.
Upsells And Downsells
Cardone University has 2 downsells and 9 total upsells. The downsells are two courses called Selling 101 and Grant Cardone Live Events. The upsells, called Industry Expert courses, are a host of courses from industry experts that Grant has partnered with. They’re called Daymond on Demand, Sales Mastery Academy, Hiring Academy, Personality Assessment Academy, Social Selling, Leadership Academy, Monster Producer Academy, Star Power Academy, and Grant’s Advanced Sales Negotiation certification program.
Every Industry Experts course gives you 12 months of access.
The industry experts (in the same order as above) are Daymond John, Victor Antonio, David Jensen, Dr. Tony Alessandra, Jamie Shanks, Dave Andersen, Micheal Burt, and Hank Norman.
Selling 101 covers the most basic sales information to prepare you for the Sales Fundamentals course. Grant Cardone Live Events is a series of videos from Grant’s best moments at live events he’s spoken at.
Now the upsells.
Daymond on Demand is for serious entrepreneurs who want to take their business up a level.
This course is the Shark himself’s take on starting a multi-million dollar business. He covers branding, raising capital, identifying your target market, product or service validation, and a lot of other stuff.
Victor Antonio teaches Sales Master Academy.
I’m assuming some of the content in this course is similar to Grant’s, but it’s valuable nonetheless.
Either way, Victor Antonio spent 20 years in sales and became President of Global Sales & Marketing for a company worth almost half a billion dollars before retiring to the sales speaker lifestyle. His course covers everything from cold calling to objections to upselling and more.
If you’re looking to scale but don’t know how to hire, there’s David Jensen’s Hiring Academy.
His academy covers the whole interview process, from the fundamentals all the way to the post-interview process. There’s also a bonus interviewing ebook, and David holds live events and webinars where he expands upon these topics.
Dr. Tony Alessandra’s Personality Assessment Academy shows you how to maximize your personality in business.
You’ll learn what drives people’s behaviors and how to use your personality to sell. This course has an initial personality assessment, an interactive training program, and an interactive communications coach for more help.
More sales are happening digitally, and Social Selling by Jamie Shanks shows you how to cash in.
Jamie shows you how to move your entire sales process to the digital realm in 6 weeks max. You’ll also learn the fundamentals of reaching out to and educating prospects on sites like LinkedIn.
He actually guarantees your lead pipeline increase by 20% within 6 months of applying everything in the course.
Dave Andersen’s Leadership Academy teaches exactly that: Leadership.
Everything related to leadership is covered through a 40-day Super Leadership Training Program. There’s also a 40-day Super Sales Bootcamp, because you can never learn enough about sales.
To support the content, Dave Q&A and video clips, but he also gives live presentations.
Monster Producer Academy contains Micheal Burt’s step-by-step process to grow your business up to 43% in a year.
He openly states his goal with the program is to have every student reach $250k in personal income per year. He does that by essentially teaching you how to sell yourself or your company in a world-class manner.
Hank Norman teaches Star Power Academy.
This one’s all about how to become “famous”, or at least how to make your business famous. In essence, it’s about spreading the word about your business with the only truly free advertising method, word-of-mouth.
His teachings are supposed to make it easy to gain the exposure most businesses would kill for.
Then Grant himself offers a certification program in Advanced Sales Negotiation.
He doesn’t give any information on this, but it actually sounds like his Advanced Closing and Negotiation Strategies course, certification and all.
Cardone University costs $97 per month. You can buy courses individually if you’d like, although they’re much more expensive than $97 per month:
Perfecting Customer Retention And Conversion and Internet Lead Response Strategies cost $495 each.
Sales Fundamentals, Understanding Buyer Psychology, Professional Prospecting Strategies, Incoming Call Mastery, and Personal Finance and Wealth Creation cost $695 each.
64 Traits Of Great Entrepreneurs costs $795.
The Perfect Sales System and Mastering The Cold Call cost $995 each.
Mastering The Close, Advanced Closing & Negotiating Strategies, and Advanced Follow-Up Strategies cost $1,095 each.
Finally, 100 Ways To Stay Motivated costs $1,995.
As for the upsells and downsells…
Every industry expert course except for Daymond John’s and Hank Norman’s costs $997. Daymond’s course costs $2,497, while Hank’s costs $1,495.
The Selling 101 course costs $695, while the Grant Cardone Live Events course costs $995.
Cardone University has an affiliate program. Affiliates can earn between 5% and 20% commissions per sale. Commissions are paid out quarterly on the 15th following the end of each fiscal quarter. In other words, you’ll be paid January 15th, April 15th, July 15th, and October 15th. Your commission balance must be at least $100 to be paid out, otherwise you have to wait for the next payout date.
This affiliate program isn’t limited to Cardone University. You can promote basically any of Grant Cardone’s products once you’re an affiliate.
Signing up is free and pretty easy. To do so, you have to head here. Once there, you have to create your username and password, fill in some basic information, agree to the terms and conditions, and your account will be created instantly. There’s no strict screening process or week-long wait times.
Cardone University is not a scam, but it’s pretty expensive compared to some other training programs.
Normally I’d say the training is overpriced, but the $97 per month subscription isn’t that bad at all, especially if it helps you sell tens of thousands of dollars worth of products or services.
Cardone University is much cheaper than a “real” university too, and you aren’t forced to take a bunch of irrelevant classes that bore you to death.
However, Grant’s books have plenty of good stuff in them if you can’t afford the price.